(Photo we took after signing.)
I’ve been staring at my screen for a solid 20 minutes and have nothing to show for it because I can’t decide how to start this post. It feels significant. I want to do it right. I want to freeze this exact moment accurately and succinctly. Too late!!
You’ll have to settle for my stream of consciousness here.
One year ago today Bonnie and I made it official, becoming business partners in Well-Dressed. The government required us to exchange money in order to legally recognize our union, so we each gave the other $1.00. Naturally, Bonnie covered hers in glitter and inspirational messages. Pretty sure I sent mine by Venmo.
She had built an amazing business, but had taken it as far as one person could. I had sold a business, but was disillusioned by the culture at the acquiring company and so I was kicking around a few new biz ideas. But we were both excited by what Well-Dressed could be with the right team behind it. So we decided to just go for it.
One year in, here are some highlights IMO:
In the first 365 days since re-launching we beat Well-Dressed’s highest-revenue year by 12%.
We’ve more than doubled our active community (email/ IG, etc.)
We moved out of my garage.
We created a luxury bag program that allows our community members to buy and sell bags through a vetted and trustworthy network.
We implemented our first auction during a Drop (which was admittedly chaotic but SO fun!!)
We’ve built out a great team, largely led by our superstar ops manager. Lauryn you’re our favorite. Please audition for The Bachelor.
We coined the phrase “full body” (DM us for details lol), survived a Champagne cork exploding in our faces and enjoyed Hugh Baby’s 6x.
We’ve got BIG goals for the back half of 2025 and beyond, but I’m so proud of how far we’ve already come. Thank you for being on this journey with us. Now go shop our 50% off flash sale until 7:30pm tonight!! use code FIREWORK
x Liz
Soooo proud of yall and how much you’ve grown even in the last year!
I’m so proud of y’all!